Same drivers, flat fee, no 30% commission. We've been running direct delivery for restaurants since 2019. Run your numbers →
Direct delivery

Same drivers. Keep the 30%.

Since 2019 we've sent restaurants' own online orders to DoorDash, Uber Eats, and Postmates drivers for a flat fee instead of a commission. Same drivers. You keep the money.

  • ✓One flat fee per delivery. Most of our deliveries run $6.99, whatever the order total.
  • ✓Your customer can cover it. Charge the whole fee or part of it, like $4.99, and your cost per delivery drops to about $2.
  • ✓Keep the apps for discovery. We turn their customers into your direct customers with offers that only work when they order from you.
  • ✓Your prices, your customer list. No marked-up menu, and every order's name, phone, and email is yours.
✓Direct delivery since 2019 ✓0% commission ordering ✓DoorDash Drive and Uber drivers

Commission vs flat fee

Start with what the apps send you each week.

Per order on the app$15.00
Per order delivered direct$2.00
The app costs you per year$15,600
You keep per year by going direct$13,52020 orders a week. Direct cost assumes the $6.99 flat fee, with your customer paying $4.99 of it.

Estimate only. Flat fees depend on distance and the delivery network; most of ours are $6.99. Card processing applies to direct orders like any card sale, and is covered by the card price on a cash discount program.

Burger and fries in to-go wrapping
One $50 order

$15 to the app, or $2 to the driver

The apps charge restaurants 15%, 25%, or 30% of every delivery order, and the plans that get you seen most cost the most. Here is the same $50 order both ways.

Through the app at 30%
Order total$50.00
Commission$15.00
Whose customer is it?The app's. You get a first name, maybe.
Your menu pricesOften marked up to soften the commission
You keep$35.00
Direct, flat-fee driver
Order total$50.00
Delivery fee$6.99 flat, $4.99 of it paid by your customer
Whose customer is it?Yours. Name, phone, email, and order history
Your menu pricesThe same as in the restaurant
You keep$48.00
On $1,000 a week in delivery$13,520a year back in your pocket: $15,600 in commission at 30%, against $2,080 in net delivery cost at $2 an order
How it works

Keep the apps. Convert their customers.

Keep DoorDash and Uber Eats for finding new customers. We help you get every order after the first.

1

They find you on the app

A new customer orders through DoorDash or Uber Eats. You pay the commission once. That's the cost of meeting them.

2

Their bag has an offer

Every app order goes out with a postcard, flyer, or magnet we design for you: a coupon or special that only works when they order from your site or app.

3

Next time they order direct

Same food, same prices as in the restaurant, often cheaper for them than the app. Your ordering site takes the order and the payment.

4

The same drivers deliver it

The order is dispatched to a DoorDash Drive, Uber Eats, or Postmates driver for a flat fee. Your customer sees live tracking. You keep the 30%.

What we set up: your commission-free ordering site or branded app, driver dispatch through DoorDash Drive and Uber's delivery network, the flat-fee and customer-fee settings, direct-only promos, coupons, and specials, and the bag inserts that bring app customers back to you.

For your customers

Ordering direct is cheaper for them too

Most restaurants raise app menu prices 20 to 30% to soften the commission. So on the app your customer pays the marked-up menu, a delivery fee, and a service fee. Direct, they pay your menu price and a small delivery fee.

App menu markup:
On the app
Same food, menu marked up 25%$62.50
Delivery fee$3.99
Service fee (15%)$9.38
Your customer pays$75.87
Direct from you
Food at your menu prices$50.00
Delivery fee$4.99
Service feeNone
Your customer pays$54.99
$20.88 less for the same $50 meal, before tip, and you still keep more of it.

The markup gets charged twice. The app's service fee is a percentage of the marked-up food, so your customer pays more for the food and then pays a fee on the higher price. At a 30% markup that's $15 more for the food plus $2.25 more in service fee on a $50 meal.

Example only. Menu markups are set by each restaurant; app delivery and service fees vary by distance, time of day, order size, and membership.

The markup trap

Raising prices 30% doesn't cover a 30% commission

Many restaurants mark up the app menu to cover the commission. The math doesn't work: the app takes its 30% of the higher price too.

Your menu price$10.00What the item costs in the restaurant
Raise it 30%$13.00The app takes $3.90. You net $9.10, still 90 cents short.
Raise it 42.9%$14.29The app takes $4.29. You net $10.00. That's what breaking even takes.

The rule: to net the same after a 30% commission, divide your price by 0.70. That's a 42.9% markup, before the customer pays a single fee, and it's the menu your customers compare against yours.

FAQ

Direct delivery questions

Yes. Direct orders are dispatched through DoorDash Drive and Uber's delivery network, so the drivers are the same DoorDash, Uber Eats, and Postmates drivers. The difference is the order came from your site, so you pay a flat delivery fee instead of a commission on the whole order.

Most of our deliveries run $6.99 flat, whether the order is $20 or $200. Longer distances can cost more. You decide how much of it your customer pays: all of it, none of it, or part of it, like $4.99.

No. Keep them for the customers who haven't found you yet. Use them for the first order, put a direct-only offer in every bag, and let the second order come direct. Once most of your regulars order direct, a cheaper app plan may be all you need.

Since 2019. We've been connecting restaurants' own online ordering to third-party drivers since before most restaurants knew it was an option.

Commission-free online ordering, which comes with every website plan and every POS we sell. We connect it to the delivery networks, set your fee rules, build your direct-only offers, and design the bag inserts.

Your customer sees live tracking, and delivery issues go through the delivery network's support the same way they do on the apps. We help you set the rules for refunds and redelivery so your team isn't guessing.

Stop paying 30% to deliver your own food.

Tell us what the apps send you each week. We'll show you the flat-fee version and set it up.

Since 2019 Same drivers Flat fee 0% commission ordering