According to the National Restaurant Association, 83-percent of Americans look up dining locations, directions and hours of operation on their smartphones or tablets. Just over half order takeout or delivery right from the restaurant’s own website. Isn’t it time you got in on the action? Here are five reasons we think you should.
These days, someone only tells you the name of a restaurant when recommending it. Why? Because an online search has become the second portion of word of mouth. Having just a Facebook or Instagram account isn’t enough. Especially since when things get busy, these pages go un-updated which leaves potential patrons wondering if your restaurant is still open. While there are general advantages for every business in creating a website, there are a number of specific advantages that can benefit a restaurant.
1. It Makes You Look More Professional
Because it’s now easier than ever to start a restaurant, there seems to be an increasing amount of amateur establishments out there that often offer bad service with even worse food. Having a website makes you look more professional and reputable. If you took time and invested into having a well designed, smooth online experience for your guests, people will realize that the service they’ll get at your restaurant can only be better.
2. Establishing A Online Presence
Restaurant’s need a website that will act as their home base and a key source of information. Some key elements a restaurant website should include are location, operating hours, menus, professional photos of food and restaurant, an about / story section and contact information. Whether you’ve been operating for 50 years or 5, it’s important to stay on track with trends and demands so that you stay ahead rather than remaining stagnant or falling behind.
3. Differentiate Your Business from the Competition
If all of your competitors have an online presence it only makes sense that you should too. Many competing restaurants may already use a website to promote themselves; stealing your business. A well-presented easy to use website will help you highlight what you do well and may persuade customers to pick you over alternatives. Lack of a website may also suggest that you are no willing to invest into your business.
4. Attract A Whole New Customer Base
The way you design your website can drastically change the type of clientele your restaurant attracts. Presenting your restaurant as a prestigious fine dining establishment won’t attract a young millennial crowd at happy hour. However, using web design to present your restaurant as a vibrant, cosmopolitan place will diversify your customer base and open your food to a whole new audience.
5. Receive Orders Online
Did you know that 60 percent of consumers have ordered food online in the last six months? Not only is that a lot of money, it’s a lot of information. Just because your online diners aren’t in your restaurant, it doesn’t mean you don’t have a chance to market to them and keep them coming back again and again. With integrated online ordering, you can see how your online customers spend, and plan ahead for busy nights.
Does your restaurant have a website? If not, please feel free to contact us!